Evans, Joel R. <br/><br/>
Marketing: marketing in the 21st century 

 - 8th ed. 
 - New Delhi:  Biztantra,  2005. 
 - 687p. pbk. 
<br/><br/><label>ISBN: </label>8177223828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing century<br/>product planning
<br/><br/><label>LC Class. No.: </label>HF5415   / .E92 2005