TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing: marketing in the 21st century
SN  - 8177223828
AV  - HF5415  .E92 2005
PY  - 2005///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing century
KW  - product planning
ER  -