Weingand, Darlene E. <br/><br/>
Future-driven library marketing / 
Darlene E. Weingand. 
 - Chicago, Ill. :  American Library Association,  1998. 
 - xii, 189 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 179-182) and index. 
<br/><br/> Introduction: Partnerships between Marketing and Futures Strategies  "Marketing 101": The Foundation of It All  Futuring and Futurists: Working toward a Preferred Future for Libraries  Visioning: Creating Tomorrow's Mission  The Marketing Audit: Using Systems Analysis to Inform Market Research  Making a Futures Screen: Using the Delphi Method  Using Scenarios: Identifying Future Products  Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis  Distribution in an Electronic World: Using Decision Trees  Promotion: Using Emerging Avenues of Communication  Evaluation: Using Simulation Gaming  Learning to Live in the Twenty First Century: The Future Starts Now!  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11. 
<br/><br/><label>ISBN: </label>0838907350 (alk. paper) 
<br/><br/><label>LCCN: </label>98020343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Library planning.<br/>Libraries--Marketing.<br/>Libraries--Public relations.<br/>Library planning.<br/>Libraries--Marketing.<br/>Libraries--Public relations.
<br/><br/><label>LC Class. No.: </label>Z678   / .W44 1998