TY  - BOOK
AU  - Weingand,Darlene E.
TI  - Future-driven library marketing
SN  - 0838907350 (alk. paper)
AV  - Z678  .W44 1998
PY  - 1998///
CY  - Chicago, Ill.
PB  - American Library Association
KW  - Library planning
KW  - Libraries
KW  - Marketing
KW  - Public relations
N1  - Includes bibliographical references (p. 179-182) and index; Introduction: Partnerships between Marketing and Futures Strategies; 1; "Marketing 101": The Foundation of It All; 2; Futuring and Futurists: Working toward a Preferred Future for Libraries; 3; Visioning: Creating Tomorrow's Mission; 4; The Marketing Audit: Using Systems Analysis to Inform Market Research; 5; Making a Futures Screen: Using the Delphi Method; 6; Using Scenarios: Identifying Future Products; 7; Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis; 8; Distribution in an Electronic World: Using Decision Trees; 9; Promotion: Using Emerging Avenues of Communication; 10; Evaluation: Using Simulation Gaming; 11; Learning to Live in the Twenty First Century: The Future Starts Now!
ER  -