Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler 
 - 11th ed. 
 - New Jersey:  Prentice Hall,  2003. 
 - 706p. pbk. 
<br/><br/><label>ISBN: </label>0130497150 9780130497154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>market startegies<br/>
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .K87 2003