Gospe, Mike <br/><br/>
Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns 
Mike Gospe 
 - California:  Happy About,  2008. 
 - 161p. pbk. 
<br/><br/><label>ISBN: </label>9781600050770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Compaign development<br/>Sketching compaign map
<br/><br/><label>LC Class. No.: </label>HF5837   / .G226.2008