Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 4th ed. 
 - Upper Saddle River, N.J. ;  London :  Pearson,  c2010. 
 - 478 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780138157371 0138157375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>TK5105.5   / .D38257 2010