TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780138157371
AV  - TK5105.5  .D38257 2010
PY  - 2010///
CY  - Upper Saddle River, N.J., London
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
N1  - Previous ed.: 2007; Includes bibliographical references and indexes
ER  -