TY  - BOOK
AU  - Bishop,Jacqueline
TI  - Effective marketing: principles and practice 
SN  - 1903500036
AV  - HF5415 .B57 2002
U1  - 658.8 21
PY  - 2002///
CY  - Liverpool
PB  - Liverpool Business Pub.
KW  - Marketing
N1  - Includes bibliographical references (p. 207-209) and index
ER  -