TY - BOOK AU - Buhler,Andre AU - Chadwick,Simon AU - Nufer,Gerd TI - Relationship marketing in sports SN - 9780750684958 AV - GV716 .B75 2010 PY - 2010/// CY - Amsterdam, London PB - Butterworth-Heinemann KW - Sports KW - Marketing KW - Relationship marketing N1 - Includes bibliographical references and index ER -