Van Tassel, Joan M. <br/><br/>
Managing electronic media :  making, marketing, and moving digital content / 
Joan Van Tassel, Lisa Poe-Howfield. 
 - Burlington, MA :  Focal Press/Elsevier,  c2010. 
 - xiv, 417 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues. 
<br/><br/><label>ISBN: </label>9780240810201 (pbk. : alk. paper) 0240810201 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2009052491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.
<br/><br/><label>LC Class. No.: </label>P96.M34  / V36 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23