TY  - BOOK
AU  - Van Tassel,Joan M.
AU  - Poe-Howfield,Lisa
TI  - Managing electronic media: making, marketing, and moving digital content 
SN  - 9780240810201 (pbk. : alk. paper)
AV  - P96.M34 V36 2010
U1  - 302.23 22
PY  - 2010///
CY  - Burlington, MA
PB  - Focal Press/Elsevier
KW  - Mass media
KW  - Management
N1  - Includes bibliographical references and index; The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues
ER  -