TY  - BOOK
AU  - Hutchison,Thomas W.
AU  - Macy,Amy
AU  - Allen,Paul
TI  - Record label marketing
SN  - 9780240812380 (pbk. : alk. paper)
AV  - ML3790 .H985 2010
U1  - 780.68/8 22
PY  - 2010///
CY  - Burlington, MA
PB  - Focal Press
KW  - Music trade
KW  - Sound recordings
KW  - Marketing
KW  - Sound recording industry
N1  - Includes bibliographical references and index; Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
ER  -