TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts 
SN  - 9780137034987
AV  - HD30.28 .D38 2011
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -