Potter, W. James. <br/><br/>
Media literacy / 
W. James Potter. 
 - 5th ed. 
 - Los Angeles :  SAGE,  c2011. 
 - xxi, 463 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience --  Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy. 
<br/><br/><label>ISBN: </label>9781412979450 (pbk.) 1412979455 (pbk.) 
<br/><br/><label>LCCN: </label>2009053331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P96.M4  / P68 2011 
<br/><br/><label>Dewey Class. No.: </label>302.23