TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 9781412979450 (pbk.)
AV  - P96.M4 P68 2011
U1  - 302.23 22
PY  - 2011///
CY  - Los Angeles
PB  - SAGE
KW  - Media literacy
N1  - Includes bibliographical references and index; Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience --  Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy
ER  -