Introduction to mass communication : media literacy and culture /
Stanley Baran.
- Mountain View, Calif. : Mayfield Pub., c1999.
- xxiv, 518 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 499-503) and index.
Laying the groundwork -- Media, media industries, and media audiences -- Mass mediated culture in the information age.
1559349603 (alk. paper)
98034578
Mass media. Mass media and culture. Media literacy.