TY  - BOOK
AU  - Turow,Joseph
TI  - Media today: an introduction to mass communication 
SN  - 9780415876070 (hardback)
AV  - P90 .T874 2010
U1  - 302.23 22
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Mass media
N1  - Includes bibliographical references and index; Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue
ER  -