Temporal, Paul.

Islamic branding and marketing : creating a global Islamic business / by Paul Temporal. - Singapore : John Wiley & Sons (Asia), 2011. - xvii, 324 p. : ill ; 24 cm.

Includes bibliographical references and index.

9780470825396


Marketing--Islamic countries.
Consumers--Psychology.--Islamic countries

HF5415.12.I74 / T46 2011