TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John T.
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 9780135045596 (casebound : alk. paper)
AV  - TX911.3.M3 K68 2010
U1  - 647.94 22
PY  - 2010///
CY  - Boston
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index; Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan
ER  -