TY  - BOOK
AU  - Austin,Erica Weintraub
AU  - Pinkleton,Bruce E
TI  - Strategic public relations management : planning and managing effective communication programs 
SN  - 978-0-805853810
AV  - HD59 .A97 2006
PY  - 2006///
CY  - New Jersey
PB  - Lawrence Erlbaum Associates
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references (p. 379-386) and indexes
ER  -