Keegan, Warren J. <br/><br/>
Global marketing 

 - 5th ed. 
 - [Upper Saddle River, N.J.] :  Pearson Prentice Hall,  2008 
 - xxiv, 643 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780138133863 0138133867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Global marketing<br/>Global Marketing Mix
<br/><br/><label>LC Class. No.: </label>HF1416   / .K443 2008