TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global marketing
SN  - 9780138133863
AV  - HF1416  .K443 2008
PY  - 2008///
CY  - [Upper Saddle River, N.J.]
PB  - Pearson Prentice Hall
KW  - Export marketing
KW  - Global marketing
KW  - Global Marketing Mix
N1  - Includes bibliographical references
ER  -