Lamb, Charles W. <br/><br/>
Essentials of Marketing 

 - 6th 
 - Australia  South-Western Cengage  2009 
 - 546p. pbk. 
<br/><br/><label>ISBN: </label>9780324584424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>World of marketing<br/>Analysing Marketing Opportunities
<br/><br/><label>LC Class. No.: </label>HF5415   / L2623 2009