TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl.
TI  - Essentials of Marketing
SN  - 9780324584424
AV  - HF5415  L2623 2009
PY  - 2009///
CY  - Australia
PB  - South-Western Cengage
KW  - marketing
KW  - World of marketing
KW  - Analysing Marketing Opportunities
ER  -