Aker, David A <br/><br/>
Strategic Market Management / 
David A Aker 
 - 7th ed. 
 - sussex:  John Wiley & Sons,  2005. 
 - 356p. 
<br/><br/><label>ISBN: </label>0471659037 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A111 2005