Kerin, Roger A Et. Al. <br/><br/>
Marketing / 
Roger A Et. Al. Kerin 
 - 7th ed. 
 - New York:  McGraw-Hill,  2003. 
 - 741p. 
<br/><br/><label>ISBN: </label>0071217258 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K39 2003