Bearden, William O.,  1945- <br/><br/>
Marketing :  principles & perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 4th ed. 
 - New York :  McGraw-Hill/Irwin,  c2004. 
 - xl, 596 p. :  col. ill.  ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072539097 (alk. paper) 9780072539097 (alk. paper) 007286057X (alk. paper) 9780072860573 (alk. paper) 0071214305 (International ed.) 9780071214308 (International ed.) 
<br/><br/><label>LCCN: </label>2002035590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1   / .B4155 2004