TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles & perspectives 
SN  - 0072539097 (alk. paper)
AV  - HF5415.1  .B4155 2004
PY  - 2004///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -