Global and transnational business : strategy and management / George Stonehouse ... [et al.] - 2nd ed. - Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004. - xvii, 474 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0470851260 (pbk. : alk. paper)

2003025487


International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.

HD62.4 / .G528 2004

658.4/012