TY - BOOK AU - Kotabe,Masaaki AU - Helsen,Kristiaan TI - Global marketing management SN - 0471451878 AV - HF1416 .K68 2004 U1 - 658.8/48 21 PY - 2004/// CY - Hoboken, NJ PB - Wiley KW - Export marketing KW - Management KW - International business enterprises N1 - Includes bibliographical references and indexes ER -