Irwin, Richard L.,  1957- <br/><br/>
Sport promotion and sales management / 
Richard L. Irwin, William A. Sutton, Larry M. McCarthy. 
 - 2nd ed. 
 - Champaign, IL :  Human Kinetics,  c2008. 
 - xi, 339 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 311-329) and index. 
<br/><br/>Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management. 
<br/><br/><label>ISBN: </label>9780736064774 (hard cover) 073606477X (hard cover) 9780736064774 073606477X 
<br/><br/><label>LCCN: </label>2007037887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Public relations.<br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV714  / .I79 2008