TY  - BOOK
AU  - Irwin,Richard L.
TI  - Sport promotion and sales management
SN  - 9780736064774 (hard cover)
AV  - GV714 .I79 2008
PY  - 2008///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports
KW  - Public relations
KW  - Marketing
N1  - Includes bibliographical references (p. 311-329) and index; Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management
ER  -