TY  - BOOK
AU  - Swayne,Linda E.
AU  - Dodds,Mark
TI  - Encyclopedia of sports management and marketing
SN  - 9781412973823 (hardback)
AV  - GV713 .E53 2011
U1  - 796.06/9 23
PY  - 2011///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications, Inc
KW  - Sports
KW  - Management
KW  - Encyclopedias
KW  - Sports administration
KW  - Marketing
N1  - Includes bibliographical references and index; V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index
N2  - "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
ER  -