TY  - BOOK
AU  - Ellis,Nick
AU  - Tadajewski,Mark
AU  - Pressey,Andrew
TI  - Business-to-business marketing
T2  - SAGE library in marketing
SN  - 1849205469
AV  - HF5415.1263   .B873 2011
PY  - 2011///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE
KW  - Industrial marketing
KW  - Marketing
N2  - Business-to-Business Marketing, a four-volume collection, is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles will be of interest to students, researchers and lecturers of general management, as well as those of marketing.  It serves as an intellectual touchstone for academics interested in developing their own research interests further, or who are considering incorporating more business-to-business scholarship. Some of the topics addresses will be familiar, such as marketing channels and relationship marketing, while others are likely to be more novel, like organizational purchasing, supply chains and industrial networks.  Assembled and introduced by a team of experts in the field, this collection is an invaluable snapshot of the key theoretical, methodological and managerial issues in this critical and expanding area
ER  -