Kotler, Philip. <br/><br/>
Principles of marketing :  activebook version 2.0 / 
Philip Kotler, Gary Armstrong. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2004. 
 - xxii, 648 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 599-622) and indexes. 
<br/><br/><label>ISBN: </label>0130418145 (pbk.) 0131212761 
<br/><br/><label>LCCN: </label>2003045613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2004 HF5415  / .K636 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8