Bearden, William O <br/><br/>
Marketing :  Principles and Perspectives / 
William O Bearden Raymond W Laforge 
 - 5th  ed. 
 - Boston:  Mc Graw Hill - Irwin,  2007. 
 - 588p. 
<br/><br/><label>ISBN: </label>0071105859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- US
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 2007