TY  - BOOK
AU  - Bearden,William O
AU  - Ingram,Thomas N
AU  - Laforge,Raymond W
TI  - Marketing: Principles and Perspectives 
SN  - 0071105859
AV  - HF5415.1 .B4155 2007
PY  - 2007///
CY  - Boston
PB  - Mc Graw Hill - Irwin
KW  - Marketing- US
ER  -