Perreault, William D. <br/><br/>
Essentials of marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 9th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2003. 
 - 624, 29 p. ;  ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072464208 (alk. paper) 0071198695 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2002032682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415   / .M378 2003