TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0072464208 (alk. paper)
AV  - HF5415  .M378 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -