TY  - BOOK
AU  - Baines,Paul
AU  - Egan,John
AU  - Jefkins,Frank William
TI  - Public relations: contemporary issues and techniques 
SN  - 0750657243
AV  - HD59 .B333 2004
PY  - 2004///
CY  - Boston
PB  - Elsevier/Butterworth-Heineman
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references (p. [413]-420) and index
ER  -