Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit 
 - 10th ed. 
 - Upper Saddle River, N.J. :  Pearson Education/Prentice Hall,  c2010 
 - xviii, 518 p., [55] p. :  ill. (some col.) ;  29 cm 
<br/><br/> Global edition 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780137006700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32   / .S35 2010