Levine, Michael,    1954- <br/><br/>
A branded world :    adventures in public relations and the creation of superbrands /  
Michael Levine. 
 - Hoboken, N.J. :    J. Wiley,    c2003. 
 - xi, 260 p. ;    24 cm. 
<br/><br/>Includes bibliographical references (p. 253) and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- United States.<br/>Public relations -- United States.
<br/><br/><label>LC Class. No.: </label>HD69.B7   /  L486 2003 
<br/><br/><label>Dewey Class. No.: </label>659.2/0973