TY - BOOK AU - Levine,Michael TI - A branded world : : adventures in public relations and the creation of superbrands / AV - HD69.B7 L486 2003 U1 - 659.2/0973 21 PY - 2003/// CY - Hoboken, N.J. : PB - J. Wiley, KW - Brand name products KW - United States KW - Public relations N1 - Includes bibliographical references (p. 253) and index ER -