Aaker, David A. <br/><br/>
Building strong brands /  
David A. Aaker. 
 - New York :    Free Press,    c1996. 
 - ix, 380 p. :    ill.;    25 cm. 
<br/><br/><label>ISBN: </label>9780029001516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.<br/>Brand name products -- Valuation -- Management.<br/>Intangible property -- Valuation -- Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7   /  A216 1996