TY  - BOOK
AU  - Aaker,David A.
TI  - Building strong brands / 
SN  - 9780029001516
AV  - HD69.B7   A216 1996
PY  - 1996///
CY  - New York : 
PB  -  Free Press, 
KW  - Brand name products
KW  -  Management
KW  -  Valuation
KW  - Intangible property
ER  -