Knapp, Duane E. Global destination brand science / Duane E. Knapp. - Anacortes WA : Brandstrategy, inc, 2012 - 124 p. : ill. ; 28 cm. ISBN: 9780976538219 Subjects--Topical Terms: Brand name products.Branding (Marketing)Product management. LC Class. No.: HD69.B7 / K62 2012