TY - BOOK AU - Knapp,Duane E. TI - Global destination brand science / SN - 9780976538219 AV - HD69.B7 K62 2012 PY - 2012/// CY - Anacortes WA PB - Brandstrategy, inc, KW - Brand name products KW - Branding (Marketing) KW - Product management ER -