TY  - BOOK
AU  - Pettis,Chuck
TI  - Techno Brands : : how to create & use "brand identity" to market, advertise & sell technology products / 
SN  - 9780814402436
AV  - HC79.H53  P48 1995
PY  - 1995///
CY  - New York : 
PB  -  AMACOM, 
KW  - High technology
KW  -  Marketing
KW  - Technological innovations
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -