Lordan, Edward J.

Essentials of public relations management / Edward J. Lordan. - Chicago : Burnham, c2003. - xi, 177 p. ; 22 cm.

Includes bibliographical references (p. 167-170) and index.

1. Client relations -- 2. Personnel -- 3. Research -- 4. Crisis communication -- 5. Finance -- 6. Technology -- 7. Legal issues -- 8. Ethics -- 9. Conclusion.

0830415947 (pbk.)

2002004398


Public relations--Management.

HD59 / .L67 2003